Fashion french designer Jean Paul Gaultier was invited to do a Diet Coke campaign. I´ve always been
a big fan of JPG designs, and since the early 90´s, if you watched his fashion shows, its obvious he was
always a step ahead of our time! So when I heard about this, I knew that could only turn into a great idea!
This new Diet Coke campaign is made of 3 brilliant short films introducing JPG as the new Creative Director
of Coke brand along side with puppets (very well made and animate).
A series of limited edition bottles and cans will also being done, and if you are familiar with JPG fashion
design, its really his own iconic style!
The Serial Designer rocks out:
The Serial Designer starts in a romance:
The Serial Designer thrills:
The print campaign was released this April and was shot by Stéphane Sednaoui, a French-American photographer and director that beside doing fashion photography, also have directed more than 50
music videos for artists like Madonna, U2, Bjork, Red Hot Chili Peppers or Massive Attack.
The photos feature models wearing JPG designs and doing “sleeveface” with Gaultier head.
And if you like to watch behind-the-scenes videos, here´s the one made by Coke:
What I like about the Jean-Paul Gaultier x Diet Coke advertising campaign, is the fact that both Coke and
their creative team came out with a brillant idea of using JPG designs and respecting the vision of the artist.